This article is going to offer an overview of how to build My Little Funnel, a simple funnel to build an email list and also present a low cost offer.
If you’re new to building funnels for your business, this will be a great introduction. When you’re finished, you’ll have a simple funnel that you can drive users to for opt ins to your email list and also test the water with a low price offer.
You’ll also be able to adapt what you learn to create other simpler or more complex funnels, depending on the aims of your business.
To produce this funnel, you will need to have installed and activated the Mock Up block, Two Step block, Countdown block and Checkout block plugins from Uncle Chuckles on your WordPress site. Depending on how you want to supply the lead magnet, you may want to install the Delayed Download block. You’ll also need to have activated and configured WooCommerce to handle the sales part of this process.
Don’t worry, all of those plugins are free and you’ll find links to articles explaining how to use them and where to download them as you go through this page.
You’ll also have to have created a digital lead magnet that can be downloaded from your site. This is basically an ethical bribe you offer in return for an email address. You can find some examples on this site on the gifty wifties page.
As the first part of this funnel is designed for list building, you need an account with an email marketing service. If you haven’t got an account yet, I suggest you get a free account at Mailchimp. However, feel free to use whichever service you prefer – you’ll just need to adapt part of the process on the first page.
Finally, as we’re including an offer page in the funnel, you need a product to offer everyone who subscribes. Because you’re going to be making the offer to users who are probably new to you, a low cost product that is a low risk impulse buy will be best.
Think in the up to $7 range, though the product needs to be able to justify a higher price than that. You want to get as many users as possible to develop the habit of buying from you, so make it as low risk and as attractive as possible. In fact this concept is often described as a tripwire offer – an offer that seems so good, readers can’t help but make the purchase.
You don’t need to create a new product from scratch. You could use a more expensive existing product or even separate out a particularly tempting part of a much larger product.
Before we start, if you’re confused or feel a bit vague about what a sales funnel is, you can take a quick detour to Simple wimple sales funnel explanation.
Overview of My Little Funnel
My Little Funnel consists of four separate pages as shown below.
There’s nothing original in the form of this funnel. Most funnels are just riffs and variations on similar structures.
I think I was first introduced to a funnel using a similar structure to this by a Digital Marketer video years ago. If memory serves, they were teaching the principle of a “self-liquidating offer” to list build.
What they meant by that is that when the funnel is functioning as planned, the advertising costs to drive traffic in will be covered by the profits from sales achieved after the opt in stage. So they’re effectively adding new subscribers to their list for free.
In your case, you don’t need to use paid traffic. Feel free to link to your funnel from your website, blog or social media posts.
So that’s the structure of the My Little Funnel, let’s take a look at each page and what you need to do for each one.
Opt in page
This is a simple page that serves the sole purpose of persuading the reader to share their email address with you.
To make your lead magnet appear a bit more real, you can use the Mock Up block plugin to present a visual of your lead magnet. Here’s an article that explains how to use the Mock Up block, which also includes a download link.
You can create a lead magnet cover design on Canva for free and upload that to your site. The plugin will let you display the cover image as a 3D book or on several realistic devices.
If you’re using Mailchimp as your email system, I recommend you also install the free Easy Forms for Mailchimp plugin. This makes it very easy to connect your site to your Mailchimp account and then create subscription forms as you need them.
If you’re using an alternative marketing email service, there’s a good chance there will be a plugin in the WordPress plugin repository that will connect your site and the service. Note that a key feature you will need is the ability to redirect to a new page after the form has been submitted.
I suggest that your opt in form consists of two visible input fields at most. These should be a required email address obviously, and an optional first name field. I’d only include other fields if you really need them and the same applies to making fields required.
Studies have shown that there’s a correlation between the number of fields and submissions – more fields equals less submissions.
Anecdotally speaking, I have seen comments on social media by people who believe that when a form includes just the email field, they feel the site owner is just interested in their email address. When a name field is also included, they feel the site owner is interested in them as a person. I’ve seen no research into this so can’t comment as to whether there’s any significant difference when including an optional first name field.
I prefer to place the form in the pop-up part of a Two Step block, so that the form isn’t displayed until the user clicks the button to get the free gift. I think it looks neater, but it may also leverage the principle of micro-commitments. You can read this article on how to use the Two Step block, which also links to the download page.
Before completing this page, you will need to publish the second page in My Little Funnel, the Offer page. You will need the permalink for this page so that you can set the form to redirect to it after a user submits the form.
For the user, this page should confirm how they’ll receive their free gift. You could provide a download link by email. This has the advantage of requiring users to enter a genuine email address or they won’t get the free gift.
If that doesn’t worry you, you could use the Delayed Download block. That can be set with a delay of a few seconds, giving the user a few moments to take in the rest of this page. A download link is included in this article on the Delayed Download block.
You’re also going to set this page up with a Limited Time Offer, meaning that the reader has a short period to buy or the chance to buy at a great discounted price will go away and they’ll have to pay full price later.
You’ll see this approach described as creating urgency or FOMO (Fear Of Missing Out).
The first thing we’re adding to this page is a Countdown block. You can get a download link and learn more about using this plugin in this Countdown block article.
When you add the block, you’ll see two options for the countdown type. Fixed counts down to a set future date which is the same for every user. If you were doing a launch style funnel with a product only on sale for a fixed period, you’d use this type.
In My Little Funnel, you’re using the Evergreen type. What this means is that the countdown has a set duration that starts counting down for each user when the page first loads. The actual duration will need to be longer as the price increases, but for a sub $10 product, we can set this to 10 or 15 minutes.
As this is a low cost product, you won’t need a great volume of sales copy to support the offer. Obviously the time available also needs to consider the length of the copy.
If this is a digital product that you’re offering, you can use the Mock Up block again to give it a physical presence on the page.
After the sales copy, you’ll add a buy button using the usual WordPress Buttons block that links to the checkout page. You’ll need to publish that page so you can enter the permalink into the buy button on the offer page.
With WooCommerce installed, you can use the Checkout block to insert a checkout form on any page. There’s more information about the Checkout block in this article and you’ll also find a download link there.
The most important thing in this funnel is to remember to enter the ID of the offer page so that the Checkout can combine with the Countdown plugin to ensure the discount price is only available during the countdown period.
In some cases, you may want to create a custom thank you page to load after a user buys your product. This will be useful if you want to introduce additional upsell and downsell offers.
In My Little Funnel, we’re not adding more complexity, so I suggest you just use the standard WooCommerce thank you page, unless there is important information you want to display right after they pay.
If that is the case for you, create and publish the thank you page and enter the ID of the page into the Checkout block.
Sometimes you’ll want to add order bumps to your checkout forms to try and increase the order value. I’d avoid using an order bump in My Little Funnel as it makes the checkout page a little more complex. The key point for this funnel is to keep things simple, so focus on the main, low cost product only.
Thank you page
If you’re using the WooCommerce default thank you page, you have nothing more to do.
For those creating a custom page, ensure you include all the information a user may need about the sale, as well as the additional information you want to display.
Test your funnel
After you’ve created your funnel, be sure to check that it all seems to be working correctly. You’ll want to ensure that the connection to your email service is functioning correctly and that purchases and orders are being processed correctly. Remember that if you’re taking payments through Stripe or PayPal, you can set WooCommerce to process payments through developer accounts that mean you don’t need to make real purchases with your own card.
That’s how easy it is to implement My Little Funnel, a great starter funnel for any online business.
If you’re already offering a digital lead magnet from your WordPress site, you could try extending it, following the structure described here, to offer a low cost product that starts converting subscribers into customers at the earliest point.
What we’ve covered here should also help you to start creating your own funnels, using this as a starting point that you can tweak.
As you become more comfortable with building your own funnels, you can start to add more complexity, but don’t get too carried away at the start. There’s no point building out a funnel with a cunningly formed sequence of upsells and downsells if no-one ever buys the initial product. Best to start simple and extend and expand after you’ve validated the success of each stage.